Problem: When faced with a new creative project it is easy to fall into habits and rely on our usual creative preferences, thus halting personal development and risking stifling project potential.
Insight: Every creative practitioner has a unique ‘personal inventory’ of qualities, characteristics and defects which have a direct influence their creative processes. Though, too often we don’t know which ‘bits’ have the most influence or how to navigate between them.
Solution: A toolkit for navigating and utilising our 'different parts' to benefit creative projects and develop personal progress.
Create-tures, is a premium, illustrated tool-kit for navigating, ranking and utilising the ‘creatures’ you may encounter on the ‘journey of the creative process’. Think of it like this - if your creative process is a jungle, then these are the creatures you'd find there.
Designed using the trump-card format, every card features a unique ‘create-ture’, each one representing a key emotion, characteristic or defect i.e. bias, humour, anxiety, empathy etc. All ‘create-tures’ have their own stats which indicate overall value and potential to help with creative projects.
The cards aim to help designers and artists approach briefs in different ways, by referring to parts of themselves which perhaps they hadn’t considered before in order to explore alternative perspectives, gain valuable insights and extend project potential.
